White label and private label microbial products | Microbac
Illustration: a tablet showing a project overview with a comparison, packaging options and microorganisms, with a hand holding a stylus and petri dishes beside it

For your own brand

White label, private label and custom development for microbial products

Microbac develops microbial products for brand owners and distributors who want to sell under their own brand: as white label, private label or custom development. Also for market introductions and smaller commercial batches.

Three routes

From existing product to your own development

The three routes differ in how far composition and formulation are fixed for you. Which one fits depends on your market, your volume and how distinctive the product needs to be.

  1. Existing product

    White label

    An existing, fully developed formulation that you bring to market under your own brand.

    What we tailor: Pack size and labelling.

    Suits you if: you want a first product under your own brand quickly.

  2. Private label

    An existing base, tailored to your brand and your market.

    What we tailor: Composition, product form, concentration (CFU (colony-forming units)), shelf life, packaging and dosing.

    Suits you if: you want more differentiation, or your market or system sets specific requirements.

  3. Own development

    Custom development

    A new product built around your application requirements.

    What we do: Organism selection from our strain bank, formulation, prototype and a first commercial batch.

    Suits you if: no suitable product exists yet for your application or market, or your brand needs its own composition.

What to expect

What Microbac brings

  • Microbiological expertise and selection

    With our microbiological expertise and own strain bank we assess which microorganisms suit your application.

  • Formulation and product form

    Product form, concentration (CFU), compatibility with your system, shelf life and packaging are aligned with one another. Common forms are liquid, concentrate, powder, granules and tablet.

  • Quality and CFU control

    We check every batch for quality and CFU.

  • Smaller commercial batches

    A first batch for a market introduction or a specialised product line is possible. We agree pack unit and labelling with you.

Approach

From first conversation to product under your brand

You stay in charge of brand and market; we bring the microbiology and formulation.

  1. First conversation

    We discuss your market, target group and product goal.

  2. Choose a route

    White label, private label or custom development: together we decide what fits.

  3. Align formulation and product form

    Composition, form, dosing and packaging are matched to your market.

  4. Review a prototype or first batch

    We go over a prototype or smaller first batch with you before you continue.

  5. Quality control and delivery

    After checks on quality and CFU, we arrange delivery.

Frequently asked questions

Briefly answered

What is the difference between white label, private label and custom development?

With white label you use an existing, fully worked-out composition under your own brand. With private label, composition or product form is tuned for your brand. With custom development we build a new product together from your application requirements.

What information do you need for a first conversation?

Useful details are your target market, the application, the desired product form and packaging, an indication of volumes and any requirements for composition. If information is missing, we help you determine it. Existing material, such as a composition, test results or a sample product, also helps.

Which markets is this for?

For agriculture and horticulture, home and garden, potting soil and growing media, ponds and aquariums, wastewater and aquaculture. Applications and requirements differ per market; the market pages tell you more.

How long does a project take?

That depends on the route, the application and the product form. We discuss the planning per project.

Who is responsible for registration and claims?

Registration, authorisation and claims for the end product rest with the brand owner. What we supply for that, we agree per project.

Next step

Your own product under your brand?

Tell us which market you want to develop for and which route you are considering. Then we decide together what the first step is.